TikTok, the world’s fastest-growing social media network rivaling the likes of Facebook, Instagram, Snapchat, and YouTube, is a force to be reckoned with. With over 1 billion monthly active users, TikTok is the perfect place to connect with users, who may demonstrate an interest in your products as an e-commerce dropshipping merchant. In this course, you will be instructed on how to use the TikTok Ads platform, to drive highly targeted, highly qualified traffic to your web pages. You will learn the following:

  • Understanding TikTok campaign objectives for e-commerce
  • Creating and uploading a TikTok product catalog feed
  • Connecting event sources to optimize for conversion tracking
  • Creating a TikTok Ads campaign from scratch
  • Measuring TikTok Ads performance to scale high-performing ad sets

Since its infancy, TikTok was boxed in as a digital meeting place for Generation Z, and Millenials as a sound alternative to Instagram, Facebook, and Snapchat. However, over recent years, this demographic profile has changed as people from all walks of life use the platform to engage with content, which provides the perfect, exploitative opportunities for any business category, including e-commerce dropshipping, to take advantage of.