Google Shopping Ads are the most effective tool you can use in your e-commerce dropshipping arsenal to drive targeted, highly qualified traffic to web pages. According to Google, more than 1.5 billion searches are performed on Google Shopping each month, making it the number-one Comparison Shopping Engine (CSE) on the internet. No other CSE platform comes close to Google’s dominance in this category. In this course, you will learn how to use the Google Shopping Program to do the following:
- How a Comparison Shopping Engine Works
- How to Set up a Google Merchant Center Account
- How to Create an Effective Google Shopping Ads Campaign From Scratch
- Conversion Tracking
The Google Shopping feature is embedded in the Google Search engine, which makes it easy for the Google behavioral algorithm to determine the intent of the users as they enter keywords. This course teaches and demonstrates how the Google Shopping Program leverages Google Search technologies to build relevant audiences of prospective customers, interested in purchasing your products.