In this course, you will learn how to use Facebook and Google Search Ads together, to drive highly targeted, and highly qualified traffic to your web pages. Facebook and Google together hold a veritable duopoly on the internet advertising industry. Facebook and Google have massive user bases, but they differ in the way they target audiences. Facebook ads are excellent for targeting specific demographics, interests, behaviors, and connections, while Google ads target users actively searching for specific products or services. Using both platforms allows you to reach a wider audience across different stages of the buyer’s journey, also known as a sales funnel. In this course, you will learn:
- How to create an effective Facebook Ads campaign for e-commerce dropshipping
- How to create an effective Google Ads campaign for e-commerce dropshipping
- How to Leverage the Google Display Network to capitalize on missed opportunities
- How to use the Facebook Audience Network to retarget missed website visitor opportunities
- How to research and target Facebook audiences interested in your products
- How to research and target Google Ads audiences interested in your products
- How to use Facebook and Google Ads together to create a dragnet that keeps your offers in front of users wherever they travel on the internet
- How to scale Facebook and Google Ads once you find a winning Ad Set
The aforementioned is a summary of just some of the topics you will learn in this course about the combined effect of using both Facebook and Google Ads.