In this lesson, you will learn how to set up a Facebook remarketing campaign from scratch. Remember that 97% of web traffic does not convert on the first visit. Without a remarketing campaign to target those website visitors that did not complete a desired conversion event action (add to cart, view content, purchase just to name a few), it will render the entire premise of creating a Facebook advertising campaign useless. Remarketing is extremely crucial to your success as an eCommerce merchant. Do not skip this video for any reason.