Module 1: Introduction to WooCommerce

What is WordPress and WooCommerce?

What is a WordPress Theme?

Choosing the Right WooCommerce Theme (ThemeForest)

Choosing the Right WooCommerce Theme (WordPress Repository)

Module 2: Finding a Niche/Sourcing Products

Module 2 Introduction

Market Research Using Google Trends

Market Research Using Statista

Finding a Vendor Using Inventory Source

Finding a Vendor Using SaleHoo

Finding a Vendor Using World Wide Brands

Choosing The Right Payment Processor

Module 3: Building a Brand Identity

Module 3 Introduction

Choosing a Business Name

Choosing a Brand Slogan

Choosing a Brand Slogan

Buying a Domain Name

Choosing Your Brand Colors

Shopping for a Logo Template

Building a Brand Logo From a Template

Introduction to Module 4

Introduction to Module 4

Examples of Bad and Good UI/UX schemes

Choosing the right WooCommerce theme

Themeforest marketplace shopping

WordPress theme repository shopping

Installing WordPress manually

Installing WordPress using one-click-installs

Installing WooCommerce

Installing a WooCommerce theme

Adding WooCommerce products

Adding WooCommerce Categories

Creating Shipping Classes

Creating web banners

How to Configure the Stripe Payment Gateway

Configuring the PayPal Payment Gateway

The WooCommerce Essential Plugins List

Setting up a Content Distribution Network using Amazon AWS

Google Search Console

Module 5: Facebook Advertising

Facebook Business Manager intro

Facebook Audience Insights

How the Facebook Pixel works

Writing effective Facebook Ad sales copy

Choosing and building the right campaign creatives for e-commerce

Uploading a Facebook Product Catalog Feed

Creating a Facebook Ads From Scratch

Creating a Facebook Remarketing Campaign

Module 6: Google Search Ads

How Google Search Ads Work

Google Search Ads Keyword Research

Building a Google Search Ads campaign from scratch

Module 7: Google Merchant Center

How a Comparison Shopping Engine Works

How to Set up and Configure a Google Merchant Account

Building a Google Shopping Ad from scratch

Module 8: The Google Display Network (GDN)

How the Google Display Network Works

Google Adsense Overview

Google Display Network Ad Sizes

Creating a Google Display Ad From Scratch

Module 9: YouTube Ads for E-commerce

What is YouTube?

Creating a YouTube Channel

YouTube Ads Audience Research

How to create simple YouTube Ad Creatives using Adobe Spark

Creating a YouTube Ads Campaign From Scratch

Module 10: Measurement and Analytics

What is Google Data Studio?

Creating a Google Analytics Dashboard in Google Data Studio

Creating a Facebook Ads Dashboard in Google Data Studio

How to Set Up Google Conversion Tracking

Key Marketing Analytical Terms

Module 11: Customer Service

The importance of great customer service

Module 12: TikTok Ads

Creating a TikTok Ads Account

Understanding TikTok Campaign Objectives

Uploading a TikTok Product Catalog Feed

Setting up the TikTok Pixel

Connecting Event Sources in TikTok

Creating a TikTok Ads Campaign From Scratch

Module 13: Snapchat Ads

How to Create a Snapchat Ads Account

Understanding Snapchat Ads Campaign Objectives

Creating a Snapchat Ads Catalog

Setting up a Snapchat Ads Pixel

How to Research Snapchat Audiences

Creating a Snapchat Ads Campaign from Scratch

How to Set up and Configure a Google Merchant Account

In this video, you will learn how to set up and configure a Google Merchant Center account. It covers everything from linking Google Merchant Center assets with other Google Assets (Google Analytics and Google Ads) in addition to generating a Google product data feed in WooCommerce. To create a Google Merchant Center account, click here.